تحذيذ إستراتيجية التسويق الريادي انمحذودة نعناصر انمزيج انتسىيقي

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Chad Nash
6 years ago
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1 Hitt et al.,2001:

3 تطىير إستراتيجية التسويق الريادي نكم صنف مستهذف في تهك األسىاق. تحذيذ إستراتيجية التسويق الريادي انمحذودة نعناصر انمزيج انتسىيقي تعامم كم إستراتيجية مع انتهذيذات وانفرص واالعتراضات انتي تظهر ألول مرة عهى انخطة التسويقية 01

4 40 %

5 Alpha = Analysis Factor Alpha Cronbach

6 Alpha = 0.82 Alpha = 0.86 Concept and Emergence of Strategic Entrepreneurship Baumol,1993: Takes Under entrepreneur Entrepreneurship

8 04

9 Hitt et al.,2001:526 Wiklund & Shepherd,2006:72 Dess & Lumpkin,2003;304 Ireland et al.,2003:963 3 Ireland & Webb,2007:

10 Source: Ireland D. R & Webb W. J (2007) "Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation", Science Direct, Business Horizons 50,P:. Ireland & Webb,2007:52 Concept Of Entrepreneur Hitt et al.,2007:523 Don & Donald,2001:

11 Source: Busenitz L. & Jay B. (1997), Differences Between Entrepreneurs and managers in Large Organizations: Biases and Heuristics in Strategic Decision Making, Journal of Business Venturing. 12, p:9-30. Landau,1982:20 4 Landau 4 Source: Landau, R. (1982), The Innovative Milieu, In Lundsted to, S. B. & Colgazier, E.W. (eds), Managing Innovation: The Social Dimensions of Creativity, Invention and Technology, New York, P:20. Importance of Entrepreneurship 08

12 :2010 Benefits of Entrepreneurship Profit Independence Satisfying way of life

13 The Roles Entrepreneurship for entrepreneur Schumpeter Mises Kirzner Casson Hayek Bolton & Thompson,2000;46 Styles of Entrepreneurship

14 Sustainers Jugglers Hard Workers Searcher Idealists 5 10

15 Yorklovich Yorklovich Sustainers Jugglers Hard Workers Searcher Idealists Concept of Marketing entrepreneur

16 Hills et al.,2008:99 Kotler & Keller Hall & Woodward,2009:67 Dess et al.,2007: McCarthy & Perreault,1993: Teach et al.,2006:24 Opportunistic Approach

17 Bjerke and Hultman,2002: Core Marketing Entrepreneur Responsibility Concept Marketing entrepreneur Strategies

18 Carson,1998:49 Colbert,2003:30 Hoy,2008:152 Change Knight,2000:12 Barrett & Balloun,2000:50 Carson et al.,1995:54 Leveraging Morris et al.,2002:17 14

19 Entrepreneurial Marketers Core Function X1 X2 X3 X4 X5 X

20 Y1 Y2 Y3 Y4 Y5 % Y6 11

21 18

22 19

23 .Operation Definitions 5 Challenge 21

24 5 20

25 21

26 1- Barrett, H., and J. Balloun, (2000), Marketing mix factors as moderators of the corporate entrepreneurship, Journal of Marketing Theory and Practice, Vol. 8, No Baumol, W. J. (1993), Entrepreneurship, management, and the structure of payoffs, Massachusetts institute of Technology. 3- Bjerke, B., and C. Hultman (2002), Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era. Cheltenham, U.K: Edward Edgar. 22

27 4- Bolton, B. & Thompson, J., (2000), Entrepreneurship: Talent, Temperament, and Technique, Oxford: Butter worth-heinemann. 5- Busenitz L. & Jay B. (1997), Differences Between Entrepreneurs and managers in Large Organizations: Biases and Heuristics in Strategic Decision Making, Journal of Business Venturing Carpenter, Mason A. & Sanders,W.G. (2006), Strategic Management: Creating Competitive Advantage, McGraw-Hill, New York. 7- Carson, D., (1998) The marketing-entrepreneurship interface: A critique and some pragmatic alternatives for marketing managers, Irish Marketing Review, Vol. 11, No Carson, D., S. Cromie, P. McGowan, and J. Hill (1995), Marketing and Entrepreneurship in SMEs: An Innovative Approach, Prentice- Hall, Englewood Cliffs, New Jersey. 9- Colbert, F. (2003), Entrepreneurship and Leadership in Marketing the Arts International Journal of Arts Management, Vol. 6, No Dess, Gregory G., Lumpkin,G.T.& Eisner,Alan B. (2007), Strategic Management: Creating competitive Advantage, McGraw-Hill, Barded. New York. 11-Dess, G. Gregory & Lumpkin, G. T. (2003), "Strategic Management Creating Competitive Advantages", McGraw-Hill Companies, Irwin. New York. 12-Don, Harvey, & Donald, Brown, (2000), An Experiential Approach to Organization Development, 6th ed., Prentice- Hall, New Jersey. U.S.A. 13-Hall, R., and S. Woodward (2009), The Burden of the Nondiversable Risk of Entrepreneurship," American Economic Review, Vol. 99, No Hills, G., C. Hultman, and M. Miles (2008), "The Evolution and Development of Entrepreneurial Marketing, Journal of Small Business Management, Vol. 46, No Hitt, Michael A., Hoskisson, E. Robert, Ireland, R.Duane, (2007), Management of Strategy: Concepts and Cases, South-Western, 1 st ed., New York. 16-Hitt, Michael A., Ireland, R.D.,Hoskisson,Robert E. (2001), Strategic Management: Competitiveness and Globalization, South-Western, 4 th ed., New York. 17-Hoy, F., (2008), Organizational Learning at the Marketing/Entrepreneurship Interface, Journal of Small Business Management, Vol. 46, No Ireland D. R & Webb W. J (2007) "Strategic entrepreneurship: Creating competitive advantage through streams of innovation" Science Direct, Business Horizons 50 23

28 19-Knight, G. (2000), Entrepreneurship and marketing strategy: The SME under globalization, Journal of International Marketing, Vol. 8, No. 20-Landau, R. (1982), The Innovative Milieu, In Lundsted to, S. B. & Colgazier, E.W. (eds), Managing Innovation: The Social Dimensions of Creativity, Invention and Technology, New York. 21-McCarthy E. Jerome & Perreault, William D.,(1993) "Basic Marketing", 11 th Ed., IRWIN, 22-Morris, M, M. Schindehutte, and R. LaForge (2002), Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspective, Vol. 10, No Teach, R., M. Miles, and D. Hansen (2006), "Academic Career Opportunities in Entrepreneurial Marketing, "Paper Presented at the 2006 UIC Marketing and Entrepreneurship Research Symposium, Chicago. 24-Wiklund,J. & Sheperd,D. (2005), Entrepreneurial Orientation and small Business performance :A Configurationally Approach, Journal of Business Venturing,20. 24

Entrepreneurship (P58829) (Semester 1 or 2)

Entrepreneurship (P58829) (Semester 1 or 2) View Online Ross Jordan Allen, K. R. (2012) New venture creation. 6th ed. [Mason, Ohio?]: South-Western Cengage Learning. Allen, K. R. and Allen, K. R. (2015)